Behind the Bottom Line
The money and the marketing of real businesses. With Michon Covington, CFO, and Travis Simon, CMO.
We sit down with founders and owners to hear how they really built their businesses. So far we've talked with Connor Holland of Percuity and Richard Tattory of CallCloud, and several more conversations are on the calendar. Episodes are coming soon.
The podcast | Coming soon
Price from your margin, not your gut.
"Every time an AI product thinks, it costs money, so heavy users can quietly eat your profit. I start with the gross margin we're targeting. For a software business that should be pretty high. Then I group customers by how much they use and check the margin on each group. If a group doesn't hit the target, we rethink the pricing for that group." – Michon
Michon Covington, CFO
"My budgets are living and breathing. If we see success, then we act on it."
"When a dollar of marketing is making five, the conversation isn't about cutting the budget. It's about how much more to spend."
Travis Simon, CMO
WHAT WE'VE LEARNED SO FAR
– Travis
"Starting with customers you already know can save a founder two or three years."